Amazon Private Label & Wholesale - Course Breakdown

Whether you're a complete beginner or already selling online, this module will teach you how to find winning products, launch them successfully, and scale to consistent profits.

1. Product Research & Sourcing

This is the foundation of your Amazon business. If you choose the right product, success becomes much easier.

What You’ll Learn:

• How to find profitable products using simple formulas like:

  • High demand + Low competition = Ideal product

• Understanding product criteria:

  • Price between $15 - $100

  • Lightweight & easy to ship

  • Evergreen (sells all year round)

• Using tools for research (Jungle Scout, Helium10 and a lot more)

• Where to source products:

  • Alibaba, 1688, Local Manufacturers

Product Sourcing Comparison Table

Source Platform

Best For

Minimum Order

Communication

Quality Control

Alibaba

Private Label & Branding

Medium (100-500 units)

Easy (English support)

Good if verified suppliers

1688

Low-cost wholesale

High (usually 500+)

Hard (Chinese only)

Requires agent

Local Suppliers

Wholesale & Replenishable Stock

Varies

Easy

Easier to verify

2. Listing Creation & SEO Optimization

No matter how good your product is, your listing must convince buyers to click and purchase.

What You’ll Learn:

• How to write a perfect product title using important keywords

• Bullet points that sell (focus on benefits, not just features)

• High-quality images - Lifestyle, Infographics, Before/After

• Backend keywords (hidden keywords that boost ranking)

Example Listing Structure

Section

What to Include

Title

Main keyword + Benefit + Material/Feature

Bullet Points (5)

Problem → Solution style writing

Description

Storytelling format with FAQs

Images

At least 7 professional photos

3. PPC Advertising & Scaling

Amazon PPC (Paid Ads) helps your product get to the first page faster.

What You’ll Learn:

• Types of Ads:

  • Automatic Campaigns (Easy to start)

  • Manual Campaigns (Higher control, lower ACoS)

• How to calculate ACoS (Advertising Cost of Sale)

• Scaling strategy: When to increase or decrease bids

PPC Optimization Cycle

Step

Action

1

Launch Auto Campaign

2

Identify Winning Keywords

3

Move them to Manual Campaign

4

Pause Losing Keywords

5

Increase Budget on Profitable Ones

4. Tools & Automation (Jungle Scout, Helium10 etc.)

You don’t need to do everything manually, tools make life easier!

⚡ Recommended Tools & Purpose

Tool

Primary Use

Benefit

Jungle Scout

Product Research

Find demand & competition

Helium10

Keyword & Listing Optimization

Rank faster on search

Keepa

Price History Analysis

Avoid risky products

Sellerboard

Profit Tracking

See your true earnings

5. Account Management & Growth Strategy

Once your store is running, you need to maintain high performance and scale.

What You’ll Learn:

• Order & Inventory Management

• Handling Returns & Customer Messages

• Avoiding Amazon Account Suspension

• Expanding Product Line & Brand Building

Growth Strategy Roadmap

Stage

Goal

Next Move

Beginner

Launch 1st Product

Optimize & Gather Reviews

Intermediate

2-5 Products

Build Brand Storefront

Advanced

Register Trademark (Brand Registry)

Expand to Other Marketplaces